This meticulously researched book tells, for the first time, the full story of one of the most colourful characters in the history of Scotch whisky. Having made and lost a fortune in Canada during the 1920s, Joe Hobbs managed to make a second fortune through his involvement in the Scotch whisky industry, pre- and post-World War II – a truly remarkable entrepreneurial achievement. “Not Your Average Joe" is essential reading for anyone interested in the history of Scotch in this period and I can recommend it whole-heartedly.
Over a number of years many folk have mentioned that the life and times of Joe Hobbs would make a good book. This is a story that has long been overdue, and has been splendidly researched and written by Tim Smith. Though much of Joe Hobbs' legacy is forgotten, he made a big impact on the Scotch Whisky industry, and though some of his distilleries no longer exist, he saved many famous names from an uncertain future. I thoroughly enjoyed reading about his colourful exploits.
An excellent and comprehensive biography of one of the most intriguing characters in the story of the Scotch whisky industry.