Not Your Average Joe

This is the first biography of Joe Hobbs, one of the great characters of the whisky industry.

Whiskey tumbler

Reviews for Not Your Average Joe

See what some of the industry leaders have to say about Not Your Average Joe

This meticulously researched book tells, for the first time, the full story of one of the most colourful characters in the history of Scotch whisky. Having made and lost a fortune in Canada during the 1920s, Joe Hobbs managed to make a second fortune through his involvement in the Scotch whisky industry, pre- and post-World War II – a truly remarkable entrepreneurial achievement. “Not Your Average Joe" is essential reading for anyone interested in the history of Scotch in this period and I can recommend it whole-heartedly.

Charles Maclean MBE

Leading Whisky Writer and Authority on Whisky

Over a number of years many folk have mentioned that the life and times of Joe Hobbs would make a good book. This is a story that has long been overdue, and has been splendidly researched and written by Tim Smith. Though much of Joe Hobbs'  legacy is forgotten, he made a big impact on the Scotch Whisky industry, and though some of his distilleries no longer exist, he saved many famous names from an uncertain future. I thoroughly enjoyed reading about his colourful exploits.

Alan Winchester

Ex-Master Distiller of The Glenlivet, Whisky Historian and whisky legend

An excellent and comprehensive biography of one of the most intriguing characters in the story of the Scotch whisky industry.

Iain Russell

Whisky Writer and Historian

Not Your Average Joe

This is the first biography of Joe Hobbs, one of the great characters of the whisky industry. Written with the support and encouragement of Joe’s surviving family members in the UK and Canada and sharing family history and memorabilia not made public before, the book provides a thoroughly researched review of all aspects of Joe’s life.

Not Your Average Joe